String Theory Marketing » white hat seo http://stringtheory5.com Online Marketing: Paid, Natural, Viral Sun, 25 Oct 2009 16:30:02 +0000 http://wordpress.org/?v=2.9.2 en hourly 1 Search Engine Optimization http://stringtheory5.com/search-engine-optimization/ http://stringtheory5.com/search-engine-optimization/#comments Sun, 25 Oct 2009 16:30:02 +0000 admin http://stringtheory5.com/?p=41 It has been argued the SEO (Search Engine Optimization) is as much art as science. I agree.

Search Engine Optimization is a moving target, dynamic, ever changing for a number of different reasons.

The first reason is called Google. I work within something I call ‘The Rules of Google’ – which is strictly ‘white hat’ SEO – opposed the ‘black hat’ SEO. What is the difference, you might ask ? White hat SEO is working within the parameters of Google’s TOS – as well as ‘The Rules of Google’.

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