Search Engine Optimization
admin on Oct 25 2009 at 4:30 pm | Filed under: Search Engine Optimization, The Rules of Google
It has been argued the SEO (Search Engine Optimization) is as much art as science. I agree.
Search Engine Optimization is a moving target, dynamic, ever changing for a number of different reasons.
The first reason is called Google. I work within something I call ‘The Rules of Google’ – which is strictly ‘white hat’ SEO – opposed the ‘black hat’ SEO. What is the difference, you might ask ? White hat SEO is working within the parameters of Google’s TOS – as well as ‘The Rules of Google’.