A Successful Web Presence

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There are three basic rules that you need to follow to have a successful Web presence:

1. Brand matters.
2. Usability matters.
3. Search engine optimization matters.

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Search Engine Optimization Matters

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Search Engine Optimization Matters

The creation of your information architecture absolutely should be done in conjunction with your SEO efforts.

SEO team requires research.  Keyword Research – Online Market Space Research – Competitor  Research and Analysis.  SEO is the foundation of your site.

SEO and usability go hand-in-hand. Visitors to your Web site like content. They may be researching and need to read those detailed product descriptions.

Search engines love  content.  The more search engine friendly you make your Web site, the more usable the site will become. If your content is good enough, peoplewill  link to your Web site.

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What is String Theory Marketing:

We are a couple of guys that come from opposite ends of the online marketing spectrum. Search Engine Marketing and Direct Marketing. We offer two fundamentally different points of view of the same online market space, and as a result you get unique, No BS assessment on where you and your product stand in the [...]

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